My real name is Jóhann Friðgeir Jóhannsson, Jói for short. 7oi is basically a rendition of Jói made on a calculator in math class many years ago. So the name was basically fathered by boredom, as many of my projects.
I grew up in the small town of Ísafjörður, which is in the western fjords of Iceland. Free from the distractions of a big city, (or, in the case of Reykjavík, a tiny city) my attention went towards music around my teenage years. Armed with a keyboard, I participated in many fantastic bands such as Rússfeldur, Staubsauger Nilfisk, Chessplayers of Death, and the duo Sigurbjörn & Friðgeir. Somewhere along the way I got a computer and started experimenting with electronic music…
…and ten years later, here we are. I’ve moved back to Ísafjörður after venturing to the capital of Iceland for a few years, have released 4 albums, made tons of unreleased songs, worked on loads of different projects, almost finished my BA degreee in musical composition, have a beautiful wife and two beautiful daughters and I’m still making loads of music.
On a side note:
If you want to hire me for music related projects, but would like to be impressed by a list of previous acheivements before you decide, you’ve come to the right place.
…and you can also take a look into my little studio, if you want.